Are you getting the results you want from your networking?
Are you giving business referrals to the people you meet but not
getting referrals?
The easiest way to get referrals is to ask for them! Don't assume
that just because people know you and know what you do that they
will refer business to you. It's up to you to not only ask for
referrals, but also to ask in such a way that people will be able
to recognize when they've met someone they can refer to you.
When asking for referrals, don't generalize.
Don't say anyone or someone, as in:
"Do you know anyone who could benefit from my products or services?"
Help people think of someone specific to refer to you by giving
them a frame of reference. Try this:
"I'm growing my business and I need your help. Who do you know
who...?"
Has opened a new business (or, plans to)?
Has just bought a new home (or, plans to)?
Has just been married (or, is engaged)?
Has just been promoted (or, may be)?
You get the idea! Now create your own list to use.
Our challenge for this month is for you to ask for a referral once
a day.
And when you do, remember to ask
"Who do you know who. . . ?" and see if you notice a difference in
your results.
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