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How Social Is Your Online Social Networking?  E-mail

Do you conduct your online networking using the same social skills
you use at an in person event, or, do you leave those skills behind
the minute you log-in to a social networking site? 

No matter where you do it, networking is about building
relationships. That requires good social skills such as listening,
asking questions, making comments, and sharing information about
yourself.  It's about engaging people in a way that creates a real
connection; it's not just about communicating who you are and what
you do.

Whether you're using Facebook, Twitter, LinkedIn
or any other
form of social networking, here's how you can be more social online
and create a real connection to others:

Just like at a networking event, to join a conversation, start by
listening to what people are saying and when ready, dive in.
 
*On Twitter, join a conversation with an @reply to someone's tweet.
*On Facebook, comment on a post someone made.
*Share a link to a website or article you found of interest.
*Make a comment about something you saw, heard, or read.
*Retweet an item of interest.
*Share something someone else posted.
*Share something about yourself: a picture, a link, an article, an opinion.
*Share an event you're attending or an event that may be of interest to others.
*Ask a question.
*Answer a question.

Be professional.
  Don't say something you wouldn't say out loud to
a room full of potential customers and referral partners.

Don't pitch, sell or promote with every update.  You don't want to
be like the person trying to close a sale at a networking event.

Don't send too many messages. While there's no exact number, use
your judgment, so you don't appear as a pest. 
 
Don't put everything on automatic.  While it's okay to automate
some of your messages, you don't want all of your messages to be an
auto post.  You want to actively engage with people.
 
Think of your online networking the same way you would if you were
networking in person.  Be visible, be consistent, and engage in
stimulating conversations.  You're still dealing with people, even
if you can't see them.  Just remember to keep the "social" in your
online networking and you'll create long-lasting fun relationships.
  

 

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You are welcome to reprint and distribute copies of our articles provided you follow our reprint guidelines .   

Copyright © 2012, The Networking Gurus, Donna Feldman and Cindy Rold.

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  Cindy Rold and Donna Feldman
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