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Six Sure-Fire Strategies for Long Term Follow Up | Print |  E-mail

If you've been networking for awhile, you most likely have a long
list of people you want to connect with on a regular basis.
There's the initial follow up you do when you first meet someone,
but what are you doing to ensure that people will remember you
months or even years from now when they (or their friend, family
member, co-worker or company) need your service? Good networkers
have a plan to build their relationships through repeated contact
over time.

The type of follow up you choose and the frequency with which you
do it depends on who you're following up with, the relationship you
have with them, and your own personal style.  You'll want to stay
in touch with prospects, potential referral sources, clients,
former clients, referral partners, and anyone else you think
belongs in your follow up pool. 

You can follow up weekly, monthly, quarterly or yearly.  The best
way to decide is how often you want to be in touch with each
particular person.  What's more important than the frequency of
follow up is that you do follow up. 

Planning a strategy for long term follow up is easy. Not sure what
to do or where to start?  Try some of these ideas:  

1. Pick up the Phone: Call people for no reason other than to check
in and say hello.

2. Hand-write a Note: Writing a handwritten note is always
appreciated, whether it's for a holiday, a birthday, thinking of
you, thank you, or nice to meet you.

3. Make a Date: Plan a time to get together for coffee, lunch,
cocktails or some other in-person meeting.

4. Issue an Invitation: If you're speaking or presenting, invite
people to attend.  Or, if  you plan to attend an event, invite
others to join you.

5. Item of Interest: Send an article by mail or email that you
know the person will find of interest.  Or, send an article you've
written or something written about you.

6. News they can Use: As your list grows, a newsletter with items
of interest is an easy way to keep in touch with people.  If you
send a newsletter via email, be sure to ask for permission before
adding anyone to your list.

This month, we challenge you to follow up each week with 5 people
you're out of touch with. 

 

 

You are welcome to reprint and distribute copies of our articles provided you follow our reprint guidelines .   

Copyright © 2012, The Networking Gurus, Donna Feldman and Cindy Rold.

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  Cindy Rold and Donna Feldman
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