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While that may be the question on everyone's mind these days, even
Oprah's, how do you decide what's best for you and your business?

To help answer that question, we recently held a social media
workshop that focused on three of the main sites, LinkedIn,
Facebook, and Twitter.  Here's an overview of what we learned and a
link to the workshop resources to help get you started.

Like any marketing strategy, before you start using social media
you need to know what your goals are. Are you looking to meet
prospects and clients and introduce your services to a wider
audience?  Do you want  to share resources and ideas with
like-minded individuals?  Are you wanting to better position
yourself as an expert in your field?  Your goals and the people you
want to connect with will help you determine the best site for you
to start with.

Whichever site you choose, you need to create an effective profile.
People will decide whether or not they want to connect with you
based on your profile.  You might consider creating your profile
from your potential client's perspective -- what would they want to

Just like in-person face-to-face networking, it's not about
selling, it's about connecting with people and building
relationships.  While it's okay to spend some of your time
promoting your products or services, to build relationships, you
want to give to people, share tips, articles, and answer questions.

Depending upon your goals, we suggest you start with one of these

LinkedIn:  Whether you're an entrepreneur or a job seeker, this is
the place to start, as it's probably the easiest site to learn.
Your profile contains your current and past work history, your
industry, and links to your other websites.  While setting up your
profile will take time, once you've completed it, LinkedIn doesn't
require the regular maintenance of the other two sites.  There's
also an Answers section where you can show your expertise by
answering business related questions.

Tip:  Get a LinkedIn Vanity Url!  Learn how here:

Facebook:  Facebook is a fun way to connect with friends and family
and share an unlimited number of photos, links and videos, and make
posts that answer the question: "What's on your mind?"  If you're
concerned about mixing your personal and professional life, you can
create a separate page for your business or can use the privacy
settings to control who sees what.

Twitter: Twitter can be the fastest to set up as it limits the
number of characters you can use for both your profile and your
posts, which answer the question: "What are you doing?"  It can
also be the most challenging to learn as it has its own unique
shorthand that can take a little getting used to.

Social Media Resources:

Connect with The Networking Gurus:
To connect with us on LinkedIn:

To follow us on Twitter:



You are welcome to reprint and distribute copies of our articles provided you follow our reprint guidelines .   

Copyright © 2012, The Networking Gurus, Donna Feldman and Cindy Rold.

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